SaaS Flash Report

Daily SaaS News Roundup - Updated: 2025-09-15

the latest SaaS news at breaking speed

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• Cassidy, a New York-based AI automation platform, raised $10 million in Series A funding led by HOF Capital to scale its AI workflow automation across enterprises[3].
• Marloo, an AI assistant for financial advisers based in Auckland, secured $2.7 million in funding led by Blackbird Ventures to accelerate development and expand internationally[5].
• SaaS Alerts allocated $500,000 of its $3 million funding round specifically to MSPs, enabling managed service providers to invest directly in the company[4].

\1 The surge in AI-driven SaaS funding highlights the growing enterprise demand for intelligent automation and specialized AI tools, while innovative funding approaches like MSP-targeted investments signal evolving capital strategies in the SaaS ecosystem.

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[1] Cassidy Series A Funding - https://www.cassidyai.com/blog/announcing-cassidys-10m-series-a
[2] Marloo Funding Announcement - https://www.thesaasnews.com/news/marloo-raises-2-7-million-in-funding
[3] SaaS Alerts Funding and MSP Investment - https://www.channelfutures.com/channel-business/saas-alerts-allocates-big-chunk-of-3-million-financing-round-to-msp-investments

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• \1 Growth remains the primary driver of valuation in 2025, with investors favoring high-growth B2B SaaS companies as the AI investment bubble cools. Median growth rates have declined to about 26%, with the top quartile now growing around 50%, down from 60% in 2023. Profitability is still important but growth is regaining precedence in valuations[1][2].
• \1 While specific daily funding data is not available, the market shows a shift back to growth-focused investments after a capital-starved period, with venture capitalists increasingly backing companies demonstrating strong unit economics and scalable growth[1].
• \1 Median ARR growth rates for bootstrapped SaaS companies with $3M to $20M ARR are around 20%, with top performers growing at 51%. This is a decline from previous years (median 30%, top 90th percentile 75%), reflecting broader economic headwinds[2][5].

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• \1 Usage-based pricing is gaining traction, especially with AI product integrations, where about 50% of companies charge separately for AI features. However, traditional per-seat pricing remains common, with hybrid models emerging to balance predictability and scalability[6].
• \1 CAC ratios for new customers have increased by 14% in 2024, indicating rising acquisition costs. However, blended CAC ratios have decreased by 10% due to a higher proportion of expansion ARR (40% of total new ARR, over 50% in companies >$50M ARR), which is less costly to acquire[2].
• \1 Annual churn rates vary by segment but maintaining low churn remains critical. Median gross revenue retention for bootstrapped SaaS companies is about 92%, with net revenue retention at 104%, indicating modest expansion despite churn[5]. Industry-wide net revenue retention averages around 101%, showing challenges in customer expansion[2].

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• \1 No specific company announcements or metric disclosures were found for September 15, 2025.
• \1 No new unicorn valuations or milestones were reported today in the available data.
• \1 Recent reports emphasize the return to growth prioritization in SaaS valuations, with a focus on balancing growth and unit economics. Expansion ARR is increasingly important, now representing 40-50% of new ARR in larger companies. AI integration is widespread, with over 80% of traditional SaaS firms offering AI products, about half charging separately for these features[1][2][6].

This snapshot highlights a SaaS market in 2025 that is maturing, with growth once again the key valuation driver, rising CAC costs balanced by expansion revenue, and evolving pricing models incorporating AI capabilities. SaaS professionals should focus on sustainable growth, efficient customer acquisition, and leveraging AI to differentiate offerings.

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